Millennials: perfect to invest in real estate crowdfunding
Millennials: The perfect profile for investing in real estate crowdfunding
They were born between 1981 and 1995. They have grown in a few intense years, where technology has advanced faster than ever. They have lived a change of millennium and have witnessed how the world transformed while they were adolescents.
They are the first children to explain to their parents how their own mobiles, tablets, or computers were working. The first ones before entering a cafeteria to look for WIFI-otherwise, they don't enter. They have the ability to master technology like nobody else, accumulate as many identities as social networks, and have grown surrounded by touch screens.
They have seen more movies on the Internet than in the movies, they have a multitasking behavior, they are very social (they love to share, like posts, and comment), and they are very critical and demanding: they want the best.
'Digital natives', 'millennials'. That's what they named them.
A generation open to change, to innovation. That's why it's no surprise that it's an audience that crowdfunding draws a lot of attention to. The component of being able to access any project anywhere in the world from your sofa is very millennial. In addition, you are betting on a project you believe in, a project with an emotional touch.
Real estate crowdfunding, i.e. the investment in real estate through collaborative economy, is also one of the slopes that millennials like. You could say they have the 'perfect profile' for this type of investment. Especially when you can invest in a real estate crowdfunding platform from small figures like €50, which allows you to diversify your portfolio.
There are more and more millennials looking into this world of collective financing of projects. They are investors who visit banks very little and prefer to manage their own money and, naturally, to operate online. In addition, they have grown with tools and new technologies that have allowed them to have more opportunities to acquire financial culture. They are also very curious, so they will want to know what all new things are.
Nor do they typically invest in long-term projects. That's why they find real estate crowdfunding a good investment opportunity since, normally, the projects begin to have a profitability within a few months, and there are even platforms that have a return practically from the beginning.
In short, there are many components that define millennials, but certainly the combination of new technologies, innovation, and investment alternatives are three fundamental keys to capture the attention of those who will one day dominate the world.
If they don't already...